Protocolourby Whitehot
Designed for artificial intelligence and creative humans alike. Protocolour lets you generate brand colours and matched palettes so the AI agent building your next landing page, a developer updating your app, your marketing agency producing your next campaign or a print studio producing your stationery are pulling from the same source of truth.
Kickstart your rebranding.
Prototype a new palette. Generate, shuffle and lock colours. Get a sample style guide or export for future designs. Start turning your brand into an intangible asset worth paying a premium for.
Ready to go from Protocolour to Production?
Marketing is one of the four integrated capabilities at Whitehot alongside AI, Technology and Transformation.
Within our Marketing capability are seven services. Each is designed to solve immediate tactical needs or to form the essential building blocks of a larger, cohesive strategy.
Strategy that clarifies positioning. Creative that works on every screen. Search and social that gets you found by humans and AI agents. Research and analysis that proves what works before you spend. Effective campaigns, regulated communications, and multilingual reach.
Seven focused services. One clear outcome: Marketing that compounds advantage instead of adding cost and complexity.
Start a conversationStrategy and Brand
Brand positioning, identity, and go-to-market strategy. Turn your brand into an asset that increases business valuation.
Design and Devices
Creative design, content, and execution across every channel and platform, from mobile to outdoor.
Search and Social
SEO, SEM, GenAI, and social media. Get found by humans and AI agents.
Promote and Campaign
Campaign strategy, creative production, and execution from brief to market in days. Every channel that matters.
Research and Analysis
AI-powered market research validated by human insight.
Regulated Industries
Compliant regulated communications for medical, financial, insurance, education, energy.
Multilingual and International
Whitehot builds multilingual and international marketing programs across print, digital, social, voice, direct and experiential.
Protocolour is released as an alpha — v0.1 and is still in active testing. It is made available for prototyping and evaluation purposes onlyand should not be relied upon as the sole source of truth for production brand work. Colour systems are generated algorithmically from user inputs. Accessibility metrics (WCAG 2.2 AA and AAA contrast ratios) are calculated on sRGB conversions of the generated CMYK values and must be validated in the final media before production. CMYK output is a specification, not a colour-managed proof — printed output will vary by substrate, ink, and press. Whitehot provides Protocolour “as is”, without warranties of any kind, and makes no guarantee that it will produce correct or suitable results for every scenario. By using Protocolour you accept that Whitehot is not liable for any loss, cost, or damage arising from its use. Exports are licensed for the customer's own brand work.