Privacy Policy

Last updated: 30 April 2026

1. Who we are

Whitehot is a Melbourne-based consulting firm operating the website at www.whitehot.ai. Throughout this policy, “we”, “us” and “our” refer to Whitehot. “You” refers to any visitor or person who interacts with us.

2. What information we collect

We collect personal information in two ways:

• Information you give us directly — your name, email, phone number, organisation, and the contents of any message you send us when you contact us by email, phone, or any form on this site.
• Information collected automatically — basic technical data (IP address, browser type, pages visited, referring URL, timestamps) collected by our hosting provider and any web analytics tools we use, for the purpose of understanding how the site is used.

We do not knowingly collect sensitive information (as defined in the Privacy Act 1988) without your explicit consent.

3. How we use your information

We use personal information to:

• Respond to enquiries and provide services you have requested.
• Communicate with you about ongoing engagements or proposals.
• Improve the website, our services, and your experience.
• Comply with legal obligations.

We do not sell your personal information. We do not use your personal information for direct marketing without your consent.

4. Who we share information with

We share personal information only where necessary to operate the site or deliver our services. Specifically:

• Hosting and infrastructure providers — including Vercel (United States), which hosts and serves this website.
• Analytics providers — where we use them to understand site usage.
• Professional advisors — lawyers, accountants, auditors, where required.
• Legal authorities — where compelled by law or to protect rights, safety, or property.

Some of these providers process data outside Australia. We take reasonable steps to ensure your information is handled in accordance with Australian privacy standards.

5. Cookies and tracking

This site uses essential cookies required for basic functionality. Where we use analytics or other tracking, we will update this policy to reflect that. You can disable cookies in your browser settings.

6. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. No system is perfectly secure, however, and we cannot guarantee absolute security.

7. Your rights

Under the Australian Privacy Principles, you have the right to:

• Request access to the personal information we hold about you.
• Request correction of any information you believe is inaccurate, incomplete, or out of date.
• Request deletion of personal information, subject to our legal obligations to retain it.
• Withdraw consent for any optional processing at any time.
• Make a complaint about our handling of your information.

To exercise any of these rights, contact us using the details below. We will respond within a reasonable time, normally 30 days.

8. Complaints

If you believe we have breached your privacy or the Australian Privacy Principles, please contact us first using the details below so we can investigate. If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

9. Changes to this policy

We may update this policy from time to time. The “last updated” date at the top will reflect any changes. Continued use of the site after changes are posted means you accept the updated policy.

10. Contact us

For privacy enquiries, contact:

Email: info@whitehot.ai

Phone: +61 406 292 352

Post: Whitehot, Melbourne, Victoria, Australia