Terms and Conditions

Last updated: 30 April 2026

1. Acceptance of these terms

By accessing or using www.whitehot.ai (“the site”), you agree to be bound by these Terms and Conditions and our Privacy Policy. If you do not agree, you must not use the site.

2. About Whitehot

The site is operated by Whitehot, a consulting firm based in Melbourne, Victoria, Australia. References to “we”, “us” and “our” mean Whitehot. References to “you” mean any visitor to or user of the site.

3. Use of the site

You may use the site for lawful personal and business purposes. You agree not to:

• Use the site in any way that breaches any applicable Australian or international law.
• Attempt to gain unauthorised access to the site, our servers, or any connected systems.
• Introduce any virus, malware, or other harmful material to the site.
• Use any automated system (including scrapers, bots, or harvesters) to extract data from the site without our prior written consent.
• Reproduce, redistribute, or commercially exploit content from the site beyond the licence granted in these terms.

4. Intellectual property

All content on this site, including text, graphics, logos, images, video, software, and the underlying design, is owned by Whitehot or its licensors and is protected by Australian and international copyright, trademark, and other intellectual property laws.

The product names Persona by Whitehot, Protocolour by Whitehot, and the Whitehot wordmark and flame device are trademarks of Whitehot. Outputs generated by Whitehot products (including palette and style-guide exports from Protocolour, and research outputs from Persona) are licensed to the requesting customer for that customer’s own brand work.

5. Information on the site

We aim to keep information on the site accurate and current, but we make no warranties or representations as to its accuracy, completeness, or suitability for any particular purpose. Information on the site is provided for general guidance only and does not constitute professional advice. You should obtain specific professional advice before acting on anything you read on the site.

6. Limitation of liability

To the maximum extent permitted by law, Whitehot is not liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of, or inability to use, the site.

Nothing in these terms excludes, restricts, or modifies any consumer guarantees, rights, or remedies that are conferred by the Australian Consumer Law and which cannot be lawfully excluded, restricted, or modified.

7. Third-party links

The site may include links to third-party websites or services. We are not responsible for the content, policies, or practices of any third-party site. Inclusion of a link does not imply endorsement.

8. Privacy

Your use of the site is also governed by our Privacy Policy, which explains how we collect, use, and protect personal information.

9. Changes to these terms

We may update these Terms and Conditions from time to time. The “last updated” date at the top will reflect any changes. Continued use of the site after changes are posted means you accept the updated terms.

10. Governing law and jurisdiction

These Terms and Conditions are governed by the laws of Victoria, Australia. You agree to submit to the exclusive jurisdiction of the courts of Victoria for any dispute arising out of or relating to these terms or your use of the site.

11. Contact

For questions about these Terms and Conditions, contact:

Email: info@whitehot.ai

Phone: +61 406 292 352

Post: Whitehot, Melbourne, Victoria, Australia