SEO & SEM
Technical SEO architecture, keyword strategy, content systems and paid search campaigns built for measurable return. The foundation of human discoverability.
SEO and AI Search Consultants, Melbourne
Get found by humans and AI agents through SEO, SEM, generative engine optimisation (GEO) and social media.
Our Search and Social consultants are based in Melbourne and work with businesses across Australia.
The discovery surface just doubled.
Whitehot Studio
We built the Whitehot Discoverability Audit for organisations that want to be found, chosen and trusted in their market.
Search, social and AI measured together, with every figure sourced and dated. Start with a free two-page Snapshot, or commission the full Audit for A$2,750, credited in full against your first engagement with us.
Get a free SnapshotSearch and Social is our SEO, social media and generative engine optimisation practice, brought in for:
- Traffic decline
- AI search disruption
- Algorithm change
- Brand visibility
- Competitor outranking
- Category launch
- Local market entry
- Reputation event
- Lead pipeline
- AI citation
Search engine optimisation remains essential. Paid search still converts. Social media still builds the communities and trust that drive commercial outcomes. None of that has changed. What has changed is who, or what, does the searching.
Generative Engine Optimisation (GEO), agentic AI optimisation and agentic commerce are not speculative concepts. They are emerging disciplines with institutional backing from Google, Microsoft, OpenAI and Anthropic. The shift is already measurable. Ahrefs' 2026 analysis found Google's AI Overviews cut clicks to even top-ranking pages by around 58%, and Australian publishers report the same pattern first-hand: impressions rising while traffic drops by half. Businesses that are not building agent-ready infrastructure now are making the same mistake as those who dismissed SEO and social media when they first emerged as serious commercial channels.
Whitehot delivers search, social and generative engine strategy as a unified system, not three separate line items on an agency invoice.
On the search side: technical SEO architecture, keyword strategy, content systems built for topical authority, and paid search campaigns engineered around high-intent queries and measurable return. We know how to build organic traffic because we have been doing it since organic traffic existed.
On the social side: platform-native strategy across LinkedIn, Instagram, TikTok and emerging channels. Content that earns engagement rather than filling a posting calendar. Community building that converts attention into trust and trust into pipeline.
On the agentic side: structured content optimised for AI citation, schema markup that AI models can parse in a single pass, llms.txt implementation, machine-readable data formats, and the technical infrastructure that makes your business discoverable and transactable by AI agents acting on behalf of your customers. This includes MCP server architecture and agentic commerce readiness, the emerging protocol standards that allow AI agents to find, evaluate and transact with your business directly.
The window to establish early advantage in this space is open. It will not stay open.
We have seen this pattern before. New channel emerges. Early movers build compounding advantage. Everyone else spends years and multiples more trying to catch up. We advise our clients to move now.
SEO and AI search services
Keyword strategythrough to agentic commerce
Social Strategy
Platform-native content, community building and engagement strategy across LinkedIn, Instagram, TikTok and emerging channels. Attention converted into trust and pipeline.
Agentic AI Optimisation
Structured content, schema markup and llms.txt implementation that makes your business discoverable, citable and transactable by AI agents and generative platforms including ChatGPT, Perplexity, Google and Claude.
Agent-Ready Infrastructure
MCP server architecture, machine-readable data formats and agentic commerce readiness so AI agents can find, evaluate and transact with your business directly on behalf of your customers.
SEO Audit & Strategy
We go beyond technical SEO audits covering site architecture, page speed, schema markup and content gaps. Let us demonstrate how you can get tangible financial benefits from optimising your site for Google and other search engines.
Social Media Content Calendar
Creative content and calendar to regularly engage followers across LinkedIn, Instagram, Facebook, TikTok and industry forums.
Google Ads Campaign
Value-for-money Google search and Performance Max campaigns targeting high-intent keywords. With A/B copy, local market targeting themes, phrases, negative keyword lists, and bid strategy.
AI Optimisation Audit
See how visible your business is inside Claude, ChatGPT, Copilot, Grok, Perplexity, and Google Gemini results. With recommendations to improve discoverability.
llms.txt & Schema Implementation
Get found by AI with machine-readable content including llms.txt deployment, triple schema markup and structured data formats that make your business parseable by AI models.
Agentic Commerce Blueprint
MCP server setup and product data structuring so AI shopping agents can discover, evaluate, and buy from your business.
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Rather talk it through? Ring us on 0406 292 352.
Or chat to Frankie, our AI agent, about your business goals.