SEO Audit. On us
A comprehensive audit of your site's SEO health with a prioritised action plan you can execute this week. Tell us your domain. We'll send you the report.
From research to action plan. All in one report.
Tables, scorecards, a checklist and a prioritised action plan, bound into a single document. Each card below names what we look at in that section and what the report gives you.
Keyword opportunities
We research primary, secondary and long-tail keywords by search demand, difficulty and intent, with question-based queries surfaced from People Also Ask. You receive a ranked table of fifteen to twenty-five opportunities, each with current ranking, intent and recommended content type.
On-page issues
We audit title tags, meta descriptions, heading hierarchy, keyword placement, internal linking, image alt text and URL structure on every key page. You receive an issues table sorted by severity (critical, high, medium, low), each with a specific fix ready to hand to a developer.
Content gaps
We map topics competitors rank for that you don't cover, stale pages losing ground, thin content, missing content formats and funnel gaps. You receive prioritised recommendations with format, priority and effort estimate — quick wins separated from multi-day investments.
Technical SEO
We check page speed, mobile-friendliness, structured data, crawlability, broken links, HTTPS, Core Web Vitals signals and indexation risk. You receive a checklist with every check rated Pass, Warning or Fail, ready to hand to your platform team.
Competitor comparison
We benchmark two to three competitors across keyword overlap, content depth, publishing cadence, backlink signals, SERP feature ownership and technical scores. You receive side-by-side scorecards with a winner per row and a short rationale.
Prioritised action plan
Split into Quick Wins (under two hours, this week) and Strategic Investments (this quarter). Each item carries expected impact, effort estimate and any dependencies.
What the recommendations are worth.
Every recommendation in the audit is paired with an estimated monthly traffic uplift and the equivalent annual Google Ads spend you’d need to buy that same traffic. Three examples from recent reports, anonymised by category, spanning enterprise B2B through local SMB.
An enterprise Microsoft Dynamics 365 partner in Melbourne
Strong Microsoft designations and named client portfolio, but ranking for only 19 keywords (mostly brand). Organic traffic declining 7% month-on-month. Missing thousands of high-intent category searches.
Additional monthly visits
545–1,500
Google Ads equivalent / year
$78,480–$216,000
Sample line items
- 90-day content sprint (8–12 technical posts)200–500/mo$28,800–$72,000
- Industry-publication link building and partner-directory syndication80–250/mo$11,520–$36,000
- Rewrite service and solution page titles with location modifiers80–180/mo$11,520–$25,920
- Sector-page optimisation (public service, financial services, etc.)60–150/mo$8,640–$21,600
Based on AU enterprise Microsoft-services CPC of $12–$15 mid-range.
A Mornington Peninsula bakery
Four-page Squarespace site, no blog, generic homepage title, missing meta descriptions, untitled hero-image screenshots.
Additional monthly visits
510–1,030
Google Ads equivalent / year
$6,120–$24,720
Sample line items
- Homepage title and meta optimisation40–80/mo$480–$1,920
- Add a Menu page describing the bread40–80/mo$480–$1,920
- Fix image file names and add alt text20–50/mo$240–$1,200
- Blog content (6–12 posts over 12 months)200–400/mo$2,400–$9,600
Based on average CPC of $1.00–$2.00 for bakery keywords in the region.
A Melbourne natural-stone supplier with depots in seven states
Generic page titles across the site (Our Services, About, Products), most pages missing meta descriptions, product images without alt text, thin content on category and location pages.
Additional monthly visits
200–500
Google Ads equivalent / year
$6,000–$18,000
Sample line items
- Rewrite generic page titles with keywords60–120/mo$1,800–$4,300
- Add meta descriptions across the site40–80/mo$1,200–$2,900
- Add alt text to product images30–70/mo$900–$2,500
- Deepen Flooring and Walling category pages40–100/mo$1,200–$3,600
Based on average CPC of $2.00–$3.00 for natural-stone keywords.
Estimates are conservative and based on observed keyword competition, search volume, and benchmark cost-per-click rates at the time of the audit. Actual results depend on implementation quality and competitive movement.
Three steps from request to report.
1. Submit your domain
Enter your email and the domain you want audited. Optional: tell us the keywords you're already targeting and the competitors you care about.
2. We run the audit
Our team runs the five-layer audit using a mix of human judgement and AI-assisted research. Typical turnaround is two to four business days.
3. You receive the report
A formatted report lands in your inbox with the executive summary, every table and the action plan. We're happy to walk you through it on a call.